Facts & Figures

The District boasts a diverse population of professionals, visitors, faculty, students, makers, and artists. We have over 23,472 workers and 18,706 residents within a one-mile radius, all traveling into The District to work, dine and shop. Three hospitals, two newspapers, city and county governments, two private colleges and the state’s flagship university all call downtown home.

The District is also home to a growing number of residents and with more and more people seeing this is the place to be, we anticipate the growing population to be of young professionals, empty nesters, and creative workers.

Kindness Butterfly Murals in Alley A, painted by Resident Arts artists

Kindness Butterfly Murals in Alley A, painted by Resident Arts artists

 
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Great place with lots of local, unique shops. Great places to eat and a welcoming, friendly atmosphere.
— District Facebook Review

2016 Market Profile
A brief overview of customer demographics and consumer spending.

2016 Retail Market Profile
A brief overview of customer demographics and consumer spending.

2016 Retail Market Potential
A brief overview of consumer spending habits to evaluate the retail market potential.

2016 Restaurant Market Potential
A brief overview of consumer spending habits to evaluate the restaurant market potential.

Consumer Profiles
Profiles of the top consumer groups in Columbia including demographic traits, lifestyle preferences and consumer behaviors. The perfect resource for creating a business plan, developing your marketing, and guiding your advertising.